Photo composition and distance: Tips for not confusing impression with specifications

Choose a photo that suits your purpose.

The necessary composition differs depending on whether you're taking photos to convey the atmosphere of a product or photos to show its condition and dimensions. For comparative materials, prioritize photos where the entire product is comfortably framed and important details are not obscured. It's also important not to judge product specifications based on a single, striking image.

Compare from the same position.

When comparing multiple outfits or products, record the camera height, direction, and distance. Marking your position on the floor will make it easier to retake shots. Make sure the marker material won't damage the floor or products, and clear away any unnecessary items and make sure the walkway is clear after shooting.

Limit the role of close-up photography.

While photos that capture details of faces and clothing are useful, they alone don't convey the overall balance. Include close-up and full-body photos side-by-side, along with explanations to help readers understand which part they are looking at. When precise dimensions are required, provide confirmed specifications rather than relying solely on the impression given by the photos.

Prioritize stability over posture.

Before forcing the product into an awkward position to achieve your desired composition, check its range of motion and support method. If the fixation is unstable, you may need to consider changing the composition. While shooting, check your feet and surroundings to ensure that the legs of the tripod or background stand are not protruding into the passageway.

Checklist

• I separated the photos for the artwork and for comparison.
• Recorded position, height, and distance.
• We confirmed the posture and stability of the equipment.