Checklist for comparing brands and sales channels

Distinguish between the brand and the trading partner.

Make sure to check the brand name and the contact point for taking orders and inquiries separately. Since the company that manufactures the product and the company that handles sales may not be the same, clarify who is responsible for specifications, shipping, and repairs. It's also important not to assume that companies with similar names are the same business.

We are seeking information that can identify the product.

Please confirm the model name, configuration, available specifications, and the product photos. If the representative image differs from your selected configuration, please ask for an explanation of what the final product will look like when you place your order. Any items with ambiguous descriptions should be rephrased as specific questions and the answers saved.

Compare even the after-sales support.

Before purchasing, check not only the speed of their response, but also the scope of their inspection, the procedure for reporting initial defects, the repair acceptance process, and the required documents. It's also important that they clearly state what they cannot do. Don't just compare the warranty period; read the coverage, exclusion conditions, and shipping costs carefully.

Limit the conclusions of the comparison

If you've only reviewed the documentation, the evaluation should focus on the clarity of the specifications and the terms of consultation. Avoid making statements about durability or tactile feel as if you've measured them yourself, when you haven't actually used the product. Summarizing the advantages you've identified, any unanswered questions, and how well it suits your intended use will result in a well-founded comparison.

Checklist

• We have separated the brand from the trading contact.
• I identified my order configuration.
• The inspection, warranty, and repair conditions have been saved.